TARGET CONSUMER

Although formulated for all textures, the target consumers of the Lucid Bliss hair care system tend to have curly to coily hair. On most hair texture typing systems, this is usually type 3-4. In addition to dry hair, curly/coily textures also tend to embellish with wigs or weaves and often wear protective styles including braids and ponytails. This is an important distinction because these style practices can often lead to limited airflow and access to the scalp. This fact, combined with an inherent dry hair condition requires specific hair products designed to deliver deep hydration and nutrients. The ideal Lucid Bliss consumer is looking for moisture-rich products that restore hair health. They may be affected by breakage, thinning or alopecia. In which case, they will benefit the most from the Lucid Bliss system and see dramatic results.